Introducing Salam Anugerah Keluarga Insurance - Sun Life ID

July 08, 2020

Sun Life Indonesia Launched Asuransi Salam Anugerah Keluarga, a Comprehensive Solution for the Whole Family in One Policy

  • Due to Covid-19 pandemic, 60% of respondents in Asia become more aware about the importance of proper financial planning
  • Family becoming a priority, as 94.9% respondents felt worried about their family’s safety and health during the pandemic
  • Asuransi Salam Anugerah Keluarga: comprehensive protection for families in one policy


Jakarta, 6 July 2020 – A survey conducted in Asia related to the impact of Covid-19 pandemic shows that 60% of respondents feels the situation demands them to be more prepared for their finances and protection for their future. When it comes to protection, family is a priority that we always want to protect, both health and financially. In fact, 94,9% of respondents in Indonesia are concerned that their family members will be infected by the disease. Recently, PT Sun Life Financial Indonesia ("Sun Life Indonesia") introduces its latest Sharia product, called Salam Anugerah Keluarga Insurance. The initiative is to support Indonesian people through leading financial protection solutions. The product offers various benefits, with main feature providing comprehensive protection for four family members in one policy.

Elin Waty, President Director of Sun Life Indonesia said, "The Covid-19 pandemic has impacted a lot of sectors, including health, social and economic. Hence, there is an increase in awareness and the need for proper financial planning and protection within the community. With the introduction of its new product, Asuransi Salam Anugerah Keluarga, Sun Life strengthen its position as the pioneer in the country's sharia insurance industry. Sun Life also offers a comprehensive sharia-based financial solution for Indonesian families. Asuransi Salam Anugerah Keluarga is a comprehensive protection product solution,  that will help company's mission to continue helping Indonesian families achieve financial security, while at the same time bringing a spirit of usefulness for others, especially in the midst of uncertainty as nowadays.”

A research about community behavior during the pandemic was conducted by Alvara Research team. The results was portrayed in Alvara Survey: Public Behavior During Covid-19. "Significant growth in the number of Covid-19 positive cases in Indonesia, as well as various economic impacts has raised anxiety within the community. Our survey shows that concern about family safety and health were the most dominant (94.9%), while concern about losing their jobs came second (63.3%), and were followed by economic impacts such as rising prices being at third place (61.8%),” explained `Lilik Purwandi, Deputy of CSO Alvara Research Center.

Lilik added, the occuring pandemic, in fact has returned community awareness to the most essential thing in their lives, which is family. Moments with family during a pandemic, on one hand have a positive impact on the quality of family togetherness. While on the other hand, concerns about health, economic conditions to family safety are also increasing. The desire to ensure the comfort and security of every family member becomes a necessity, both now and in the future. One way to ensure peace of mind and future comfort is of course by providing the best financial protection, including insurance.

Unfortunately in insurance, young families are still often faced with choices about who needs insurance protection the most, whether fathers who are the backbone of the family, or mothers who often contribute to household finances as well as financial managers.

"As a parents, we certainly have the desire to awalys attend and provide the best long-term protection for our families. However, it cannot be denied that in the future, various risks in life can also become obstacles. To help Indonesian families achieve their comfort and long-term targets, Sun Life presents innovative solutions through Salam Anugerah Keluarga Insurance product, which provides complete protection for married couples and 2 children in just one policy. Just like a family, this product is here to always attend and protect," explained Chief of Sharia Business Sun Life Indonesia, Norman Nugraha. This product also comes with a number of benefits including:

  • 1 insurance policy for 1 family
  • Total insurance benefits for husband and wife of 200%
  • Insurance protection for 2 children
  • Opportunity for sadaqah jariyah through waqf
  • Affordable contribution with comprehensive protection

To provide convenient for its consumer, Asuransi Salam Anugerah Keluarga is available to be attached with Sun Medical Platinum Syariah health insurance rider for families with comprehensive benefits, and protection flexibility throughout the world. Various additional benefits obtained from this additional insurance are a limit booster up to 6x up to Rp40 billion, the benefits of patient’s companion accommodation without age restrictions, as well as treatment in all regions (including areas outside the chosen plan area).

“The launch of Asuransi Salam Anugerah Keluarga demonstrates Sun Life's commitment in providing Sharia-based financial solutions for Indonesian families. In line with our new spirit to continue supporting the development of Islamic financial industry by making Sharia as nowaday’s lifestyle. A New Way of Living, Living the Sharia Way,” closed Norman.

About Sun Life Financial Indonesia

Sun Life Financial Indonesia is a wholly owned subsidiary of Sun Life Financial. We offer a variety of products protection and management, from life insurance, education insurance, health insurance, and retirement plans. Sun Life partners with leading financial institutions, both national and international, to serve multi-distribution channel strategies and provide wider access to our insurance solutions.

Sun Life Financial Indonesia has won several prestigious awards in 2019 including:

  1. The Best Unit Link 2019 - Salam Balanced Fund for Mixed Fund for 7 Years Period category from Majalah Investor
  2. President Director of PT Sun Life Financial Indonesia, Elin Waty, was chosen as Most Inspiring Women from Majalah Globe Asia
  3. My Sun Life Indonesia application gets the Top 3 Most User Friendly & Satisfying Application award from Majalah Gatra
  4. Contact Center Service Excellence Award 2019 - Call Center award for Life & Health Insurance category which was held by Carre Center for Customer Satisfaction and Loyalty (“Carre CCSL”) and Majalah Service Excellence
  5. Contact Center Service Excellence Award 2019 - Customer Service Email Centers award for Insurance category which was held by Carre Center for Customer Satisfaction and Loyalty (“Carre CCSL”) and Majalah Service Excellence
  6. Five Star (Sangat Bagus) Rating for SLFI Xtra Progressive Fund for 10 Years Period from Majalah Infobank
  7. First Rank Infobank Digital Brand Awards 2019 for Conventional Life Insurance Gross Premium Rp2.5 Trillion - under Rp5 Trillion category from Majalah Infobank
  8. Indonesia Most Admired Companies (IMACO) Award 2019: Pilihan Generasi Milenial from Majalah Warta Ekonomi
  9. Silver Stevie Awards for Innovation in Human Resource Management, Planning & Practice from Asia Pacific Stevie Awards
  10. Top Unit Link 2019; Category: Insurance - Best Financial Product Award 2019 from Majalah Warta Ekonomi
  11. Best Insurance Awards 2019 - Category Life Insurance with Asset Above IDR10 Trillion - IDR25 Trillion from Majalah Investor
  12. The Highest Profit Growing Insurance Companies 2019 from Majalah Infobank
  13. Best Financial Performance for Insurance Company with Assets Between Rp10-15 Trillion dan TOP 5 Financial Performances for Insurance Company with Assets Below Rp500 Billion from
  14. The 2nd Rank Insurance Companies for Indonesia Best Companies in Creating Leaders from Within 2019 which was held by Majalah SWA
  15. Employer of The Year (Bronze Winner) which was held by Human Resources Excellence Awards 2019
  16. President Director of PT Sun Life Financial Indonesia, Elin Waty, was chosen as Most Admired CEO 2019: Excellent Leadership for Accelerating Business Performance from

About Sun Life

SLF Inc. is a leading international financial services provider company that provides a variety of insurance products, as well as wealth and asset management solutions, both for individuals and corporations. Sun Life has operated in a number of major markets throughout the world, namely Canada, United States, United Kingdom, Ireland, Hong Kong, Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. As of September 30, 2019, Sun Life had total assets under management of AUM 1,063 billion. For more information, please visit


Sun Life Financial Inc. traded on the Toronto stock exchange (TSX), New York (NYSE) and Philippines (PSE), with the SLF stock code.

For further information, please contact:

Shierly Ge
Chief Marketing Officer
Sun Life Financial Indonesia
Phone: +6221-5289-0000
Fax: +6221 5289-0019