From Courts to Communities: Sun Life's Commitment to Youth Wellness Through Sport

Imagine the energy of young people on revitalized basketball courts across Asia, not just playing a game, but building a foundation for a healthier future. Sun Life's Hoops + Health program is making this a reality, empowering youth with the tools for lifelong well-being through the power of sport and education.

Launched in 2023 in collaboration with Beyond Sport, Hoops + Health is a growing community wellness program active in Indonesia, the Philippines, Vietnam, Malaysia, Singapore, and Hong Kong.

Building Healthier Communities Through Sport

Marking its 30th anniversary, Sun Life’s mission through Hoops + Health is clear: to help young people in Asia lead healthier lives through physical activity, mental wellness education, and inclusive sports opportunities. In five of the six countries, Sun Life has revitalized existing infrastructure by upgrading basketball courts in underserved areas. These free-to-access basketball courts have become safe community hubs where children can stay active, build social connections, and develop leadership skills.

Hoops + Health in Indonesia: A Year of Impact

In 2024, Sun Life Indonesia introduced Hoops + Health in Depok as part of its broader commitment to youth wellness and type 2 diabetes prevention. This program is one of many under Sun Life’s global initiative, which includes a $55 million investment to fight the diabetes epidemic by unlocking access to healthy lifestyles and physical activity.

The Depok activation was featured in a special episode of BBC’s #GameOnSeries, showcasing how basketball and court revitalization are powerful tools to help youth live more active, healthier lives. The program focuses on keeping children physically engaged while also teaching wellness habits that can reduce long-term risks of chronic illness.

Watch the inspiring story unfold in the official 2024 video, where sport becomes a catalyst for long-term health and community connection.

Expanded Vision for 2025

Following the success of 2024, Sun Life and Beyond Sport have announced a larger rollout of Hoops + Health in 2025. The goal is to impact thousands more young people across Asia, with more investment in coach training, youth health education, and inclusive sports programs.

David Broom, Chief Client and Distribution Officer at Sun Life Asia, said, "It’s amazing to see the difference the Hoops+Health program has made in helping kids and young adults get active playing a sport that they love. By increasing our investment in the initiative, we want to empower more young people to live healthier lives. At Sun Life, we believe that every child deserves the opportunity to grow up strong and healthy, and we’re committed to making that a reality across Asia.”

Be Part of the Movement

As part of its long-term commitment to youth wellness in Asia, Sun Life encourages parents, educators, and community leaders to support programs like Hoops + Health. These initiatives offer more than a place to play—they offer a brighter path forward.

Visit sunlife.co.id/en/hoops-health to explore Sun Life’s youth health programs.