Press Release

August 31, 2023

Sun Life Donates IDR 10 Billion to Promote Healthier Lives Through Basketball for Marginalized Youth Across Asia

JAKARTA, 30 Agustus 2023 –Various communities in Indonesia, the Philippines, Hong Kong, Malaysia, Singapore, and Vietnam will soon get to enjoy revitalized basketball courts and basketball training programs as Sun Life donates IDR 10 billion to promote healthier lives among marginalized youth across Asia.

The philanthropic program will be mounted in partnership with Beyond Sport, a global sport-for-social-change foundation. This is in answer to the 2022 Active Healthy Kids Global Alliance report sponsored by Sun Life, which showed high levels of physical inactivity and sedentary behavior among children and adolescents across Asia, contributing to high rates of cardiovascular disease, type 2 diabetes, obesity, mental health challenges and other damaging health outcomes. The report further showed, that in terms of overall physical activity, Hong Kong and Malaysia attained a grade of D, while Indonesia, the Philippines and Vietnam received an F, which means fewer than 20% of children ages 6 to 17 achieve an average of at least 60 minutes per day of moderate to vigorous physical activity across the week.   

Kaiser Simanungkalit, Vice President for Branding, Communications, & Client Experience of Sun Life Indonesia, said, “At Sun Life, we are committed to helping millions of families achieve financial security and live healthier lives. Physical inactivity and sedentary behavior in Asia are at an alarming level, significantly increasing the risk of developing serious health conditions. As such, the need to raise awareness and provide access to quality facilities and education on active healthy lifestyles is urgent, especially for underserved communities. Sun Life is proud to collaborate with Beyond Sport and various local strategic partners to provide innovative solutions to reach more people and create a greater social impact across Asia.”

For his part, Beyond Sport Executive Director Fred Turner highlighted how young people globally face barriers to accessing sport and all the advantages that come with it. “Often, that barrier is as simple as having a safe space to move and play,” he said. “We are proud to partner with Sun Life to improve physical and mental wellbeing outcomes for marginalized youth. We hope this program, built with community and sustainability in mind, will help them develop life-long habits that will allow them to thrive."

The initiative is part of Sun Life’s #MovementMatters campaign, which aims to promote physical activity as an important aspect of living healthier lives.

#MovementMatters gains momentum

The campaign earlier kicked off with a 3x3 Charity Event simultaneously held in Jakarta and Manila, Philippines from August 18 to 20.

The Jakarta “Celebrity & Basketball Weekend” leg was held at Gandaria City Mall with a total of 650 participants led by various celebrities and basketball influencers such as Dion Wiyoko, Tarra Budiman, Andovi and Jovial Da Lopez, Augie Fantinus, Rayi Putra, Samuel Rizal, Danang Suryonegoro, Maria Selena, Choky Sitohang, and Bams.  

Sun Life donated IDR 1 million or every participant in both Jakarta and Manila, and for every like, share, comment and post on social media with the hashtag #MovementMatters, paving the way for a total donation of IDR 10 billion.

The event also aligns with the participation of Team Canada and its top players in the 2023 FIBA Basketball World Cup happening in Jakarta. Sun Life is the Official Insurance Partner of Canada Basketball

“We’re thrilled about the momentum we’ve set for the #MovementMatters campaign and look forward to everyone’s continued support,” Simanungkalit said. “With our concerted efforts, we can certainly help more people live healthier lives.”


About Sun LifeSun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2023, Sun Life had total assets under management of $1.36 trillion. For more information, please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

About Sun Life Indonesia

Sun Life Financial Indonesia is a subsidiary of Sun Life Financial. We offer a variety of products protection and wealth management, from life insurance, education insurance, health insurance, and retirement plans. Sun Life partners with leading financial institutions, both national and international, to serve multi-distribution channel strategies and provide wider access to our insurance solutions. As of 31 March 2023, our conventional agency distribution of is supported by more than 4,233 sales force and 53 conventional Independent Marketing Offices throughout Indonesia. Whilst Sharia distribution is supported by more than 2,144 agents with 29 sharia Independent Marketing Offices throughout Indonesia.

As of 31 March 2022, Risk Based Capital (for Conventional business) is 448%, far exceeding the government’s minimum requirement which of 120% and Risk Based Capital (for Syariah business) is 214%, which meets the government’s minimum requirement of 120% with total assets of Rp20.5 trillion.

Sun Life Financial Indonesia has won several prestigious awards in 2023 including:

1.        Best Public Relation in Company Strategy on Expanding Health and Life Protection Access for Various Group of People - Indonesia Public Relations Award 2023

2.       Unitlink Terbaik 2023 – Unitlink Awards 2023:

a.        Best Unitlink Jenis Saham Dolar: Global Yield Equity Fund

b.       Best Unitlink Jenis Pasar Uang Dolar: Sun Life Money Market Fund

c.        Best Unitlink Jenis Pasar Uang Syariah Rupiah: SLFI Pasar Uang Syariah

3.       Enhancing Islamic Financial Development Strategy in Digital Transformation Era – Indonesia Sharia Finance Aawards 2023

About Beyond Sport

Beyond Sport invests in organizations, programs and networks that use sport to positively impact communities globally. Believing that when used with intention, sport provides a powerful pathway to effective solutions addressing complex societal issues, the foundation employs a unique and holistic approach that leverages a global network of sport for social change innovators, progressive organizations and expertise built up over nearly two decades. Since 2008, Beyond Sport has provided approximately $9.7M in grants to 389 projects across 63 countries in addition to in-depth capacity building support.

For more information, please contact:

Kaiser Simanungkalit

VP Branding, Communications & CX

Sun Life Indonesia

Tel: +6221-5289-0000

Faks: +6221 5289-0019


PT Sun Life Financial Indonesia berizin dan diawasi oleh OJK.