Press releases
Agents Give Sun Life Financial Indonesia the Thumbs Up
Jakarta - 28 December 2009 - Sun Life Financial Indonesia (SLFI) agents gave the company top marks in the five key areas of a life insurance company’s agency operations: sales support, compensation, training, recruitment and support for new agents, and monitoring and supervision, as revealed by a recent research initiated by the parent company Sun Life Financial. The survey was conducted to evaluate the satisfaction levels of the company’s agency force in three countries: Indonesia, the Philippines and Hong Kong.An overwhelming majority (84 percent) of the agents surveyed in Indonesia provided very positive responses when asked to evaluate their satisfaction levels with the company. SLFI agents were very positive about the company’s reputation with more than 90 percent of the agents surveyed citing the company’s trustworthiness and financial strength as two key factors for their wanting to work with SLFI.
The highest satisfaction levels were in compensation-related areas where a positive rating of 83 percent was recorded by the respondents for attributes such as the company’s compensation levels, encouraging agent retention, productivity levels and expansion opportunities. In addition, 92 percent of respondents said they wanted to progress their careers at Sun Life, clearly indicating that career development opportunities within SLFI were highly attractive.
“The results of the research are very positive and show us that our programs and efforts in all area are well-received and well-supported by our agency force. The results are further proof that our agency distribution model, One System Under the Sun, designed to help agents establish and grow their own business, is on track.” said Harjanto Tanuwidjaja, Director, and Head of Agency at SLFI.
The company’s agency business model which was launched in May this year facilitates agency managers to focus on production by giving them a greater sense of ownership over the business. Harjanto added ”By providing a good working environment with the right level of support and structure, our agents are better able to give our customers toplevel service and advice – and this is the key to the success of our business.”
The research also showed that the SLFI agents felt very positive about the overall image and reputation of Sun Life Financial Indonesia. Eighty-six percent of those who participated in the research felt valued by the company and 87 percent indicated that they would consider recommending others to work with Sun Life. Agents were also very positive about the training they received at SLFI with 77 percent of respondents indicating their satisfaction with the training efforts of SLFI, particularly in terms the standard of the trainers and the continuous personal development opportunities.
A total of 732 agents and agency leaders of SLFI took part in the Agency Pulse Research which took place in September and October this year. The research involved obtaining their feedback through an anonymous, self-administered questionnaire designed to understand what the sales forces think about the current support from SLFI and what level of support they required.
Following the research, SLFI will be working to further enhance its training capacity, develop its monitoring and supervision capabilities and boost its sales support function. These were the areas where agents asked the company to focus its resources going forward.
“We are pleased that the results of the research not only show that there is a high level of satisfaction, but also motivation and drive, amongst our agency force. Our intention is to continue to improve wherever we can by listening, learning and focusing on teamwork to achieve our targets. We will continue to build further on our strong fundamentals to help our agents on all levels achieve their goals.” said Harjanto.
